Most web sites collect some sort of
information about their visitors in order to gather statistics about how many
visitors they get each month, what are the most and least popular pages on the
web site, where there may be problems in serving certain pages to visitors,
etc. In an effort to answer questions such as these, ScienceDaily also collects
certain basic information about its visitors.
Please note, however, that Avisky has no interest in
personally identifying its users. This would be practically quite difficult,
and quite an unnecessary task to accomplish anyway. The only thing that
Avisky is interested in is the overall statistics of its readership.
Cumulative figures that provide a picture of visitor traffic to our site are
vital in our efforts to attract advertisers -- upon whose support the site
depends -- and to monitor how well our web server is keeping up with our ever-increasing
readership.
Web
Traffic Data Collection
So what information does Avisky collect about its
visitors? Each time someone visits the site, our web server logs a number of
details -- if they are available -- including the IP address of the visitor's
computer and/or Internet service provider, the domain name and country of
origin of that computer, its operating system, and the type of web browser
being used.
Avisky uses certain third-party web traffic analysis
services, such as Google Analytics and Quantcast, which collect similar
information. We also participate in certain web traffic services such as
comScore, as part of web traffic reporting obligations to certain vendors and
partners that may require such data in order to receive their services (e.g.,
news services that license content according to rates based on the number of
visitors to our site).
Advertising-Related
Data Collection
In addition, third-party advertising agencies that we work with
may also collect certain information through the use of banner ads and other
forms of advertising and advertising-related data collection. We use
third-party advertising companies to serve ads when you visit our Web site.
These companies may use information about your visits to this and other Web
sites in order to provide advertisements about goods and services of interest
to you.
Such information can include certain location data pertaining to
a user, if such information is made available from GPS, Wi-FI, or cell phone
tower data in accordance with whatever settings may allow for the collection of
such data in the user's web browser or cell phone. So, for example, a user may
see ads of nearby businesses in the user's locality, if a user's browser has
enabled location services and if an advertiser has the ability to target ads to
users in certain geographical areas.
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